Guruprasad Puranik

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Behavior design

The Right Tool for Every Situation: My Behavior Design Stack

We cannot optimize our behavior with a single design tool. Here is my behavior design stack, which keeps me on track in different contexts: * Where I initiate the triggers or cues – Context Prompts These work very effectively with behaviors that I know when to happen, and I can control the

Online Courses Pre-sign up Checklist…for a Course Hoarder

After seeing how much we spent on courses, I won’t buy any course for a while! My friend had recently started tracking expenses. Her anguish was more to do with the value she derived from the courses rather than the cost. There is a big gap in course outcomes,

Lycurgus’s Sparta - The Most Ambitious Behavior Design Experiment in History?

Sparta’s wealthy had finally had it with Lycurgus. A furious mob denounced him in the marketplace and chased him as he attempted to flee. Lycurgus is said to have lost an eye in the encounter. And his fault – He had set upon one of the most ambitious behavior design

Experience the Power of Emotions in 3 Minutes With the Celebration Blitz

Late in the evening, I walked into a familiar scene. Toys scattered all across the room and my 6-year-old busy with water play. Hey, would like to help me clear the room? I don’t want to be indi-pen-den-tea! I had tried to lecture him about being independent a while

Do The Things You Want to Do but Fail To...By Applying Implementation Intentions

You intended to make that sales call first thing in the morning. To share your idea in the zoom call. Yet when the time came, you didn’t follow through. What happened? Most likely you got in the way. At least that’s what research says. Here is how you

What triggers are influencing your behavior? Start by getting aware.

Triggers are low-hanging fruits when it comes to behavior design. A trigger also called a cue or prompt is a call to action. Something that nudges us to do a behavior. No behavior happens without a trigger. If your phone is on silent you won’t pick up the call.

Untangling bad habits, one knot at a time…

All habits have 3 underlying elements – trigger (or cue/prompt), behavior, and reward. If you want to break a bad habit, the easiest place to start is with the trigger. Dr. BJ Fogg, Behavior Scientist recommends thinking of bad habits in terms of “untangling” them. This reflects well the need